Challenge:
Sky wanted existing customers without Sky Box Sets, to upgrade to the service so they could watch Game Of Thrones from the very beginning. They'd then be ready to enjoy the final season, and make it the biggest cultural event of the year.
Response:
Game of Thrones is full of drama, surprise and heart stopping moments. So we brought this to life in a truly impactful way that really grabbed the viewer’s attention and imagination.
This email was part of the Sky Cinema Campaign aimed at upgrading more Sky TV customers to Sky Cinema with a discounted offer. We animated the character balloons designed for the campaign, within the designated area of the template to create a more engaging email.
Challenge: Sky wanted to win back ex-customers and were offering the family bundle half price for 12 months.
Response: We sent an email just before the school summer holidays, explaining how Sky could help with keeping the kids entertained over the long break.
